— How we invest —

How we invest reflects how we think.

Patient. Diversified. Built for what comes next, not what just happened. This page covers our philosophy and the platform we curate from. It's a window into the work, not a product pitch.

Moody overcast Okanagan lake with distant mountains fading into haze

— Our approach —

Three principles. Tailored execution.

Three principles guide every portfolio we build. The principles are universal. The specific tools we use to execute them are tailored to you.

i

Meaningful diversification.

Across uncorrelated asset classes — not just equity sub-categories. The portfolio shouldn't fall apart when a single sector does. For the right client, that includes pension-style access to private credit, secondaries, real assets, and alternative strategies — the kind of diversification retail investors typically can't reach.

ii

Open platform.

We're not locked into one fund family, one product line, or one set of in-house strategies. The portfolio is built from the best tools we can access — across public and private markets, across managers, across asset classes.

iii

Curated for you.

The right mix for a 45-year-old founder with a holdco isn't the right mix for a 65-year-old retiree drawing income. We don't pretend it is. Sometimes that means specialists managing specialists. Sometimes that means a handful of passive ETFs done right. The principles stay constant. The execution doesn't.

— The Cherry Hill approach —

We curate, we don't distribute.

We're not running a one-size portfolio. Every household has a different plan, a different timeline, a different relationship to risk — and the portfolio should reflect that.

Where a household's situation calls for it — corporate structure, tax position, liquidity profile, specific concentration risk — we build around the right allocation rather than fitting into a standard one. Sometimes that means Watermark's institutional architecture. Sometimes it means a different combination of public market funds, private market strategies, or individual securities. Sometimes it means something simpler.

Curation means we build the portfolio for the family, not for the firm.

— The Watermark Private Portfolio Program —

Built like a pension. Retail-accessible.

The Watermark Private Portfolio Program is a pension-style institutional architecture — multi-manager, multi-strategy, with access to private markets historically available only to pension funds, endowments, and foundations. Managed by the Watermark portfolio team. For households where this structure fits, it's the platform we allocate into. We don't pick individual stocks. We allocate across specialists who do.

What's inside

A Watermark Private Portfolio A stacked architecture showing the five layers of a Watermark portfolio. A wide foundation of public equity sits at the base, with public fixed income, private credit, private equity and real assets, and alternative strategies built in narrowing layers above it. Public equity Public fixed income Private credit Private equity & real assets Alternative strategies

Built from the foundation up

Hover, tap, or focus any layer to see what it does in the portfolio.

Layers vary by mandate — illustrative, not allocation-specific.

All of it sits in one program. One quarterly report covers everything, across family, corporate, and trust accounts.

Most clients experience this as a smoother ride through market volatility. Part of that reflects how private markets are structured — longer holding periods, less-frequent pricing, and returns that don't move with public market sentiment day-to-day.

— Important information —

Cherry Hill Private Wealth is a trade name of Harbourfront Wealth Management Inc. Harbourfront Wealth Management Inc. is a member of the Canadian Investment Regulatory Organization (CIRO) and the Canadian Investor Protection Fund (CIPF). Custody of client assets is held with National Bank Independent Network (NBIN).

Investment products and services are offered through Harbourfront Wealth Management Inc. The information on this page is provided for general informational purposes only and does not constitute investment, tax, or legal advice. Speak with a qualified advisor before making any investment decision.

All investments involve risk, including possible loss of principal. Past performance does not guarantee future results. Forward-looking statements are based on current assumptions and may not prove accurate. Where performance figures are presented elsewhere on this site, they are net of manager fees and gross of advisory fees unless explicitly stated otherwise.

— Take the next step —

Talk to us about what fits.

Investing isn't a brochure decision. If you'd like to understand what a portfolio at Cherry Hill could look like for your situation specifically, the next move is a conversation.

Start a conversation