The Evolution of Harbourfront
Hi, ! The leafs are the only things changing this fall!
Change is not only inevitable but essential. In today’s rapidly shifting landscape, it’s become apparent that evolution isn’t just necessary—it’s paramount. Technology and information are advancing at a lightning pace, compelling industries to adapt faster than ever before.
In recent dialogues with our CEO and CFO, I was invigorated by their forward-thinking vision. While we’ve carved a niche as leaders in alternative asset classes, it’s evident to them that others, as observed in the US, are close on our heels. Consequently, they’re already exploring groundbreaking products and solutions that the ultra-wealthy and premier institutions are leveraging.
An integral aspect of this metamorphosis involved rejuvenating the Harbourfront brand’s aesthetics. Crafted over a decade ago, at a time when our presence was limited to a single office in Vancouver, the brand represented a different era. Fast forward to today, and we stand tall with 28 offices nationwide, welcoming new teams like never before. Our initial logo, needless to say, wasn’t designed for the compact realm of social media avatars.
I’ve curated a concise video [HERE], which unveils Harbourfront’s refreshed brand and logo. Plus, I offer an exclusive glimpse of some logo tweaks on the horizon for Cherry Hill!
Additionally, we’re introducing significant revamps to our video newsletter and podcast series. Erin and Adrian are set to co-anchor a podcast, while my focus will be on the “Wealth Building Shorts” available on our social platforms and YouTube. And yes, I’m also spicing up our video format—stay tuned for updates!
I’d love to hear your thoughts on our brand’s facelift. And let me know what you think of the new logos!
Have a fantastic weekend!
Trevor
